Good Relations has been appointed by Sci-Mentor, a sports supplement company, to launch the new brand and take the company to the next level.
Good Relations won the contract following a three-way pitch process. The programme will be a mixture of celebrity endorsement, sponsorship management, media relations and promotions.
David Webb, Sales and Marketing Director, said of the appointment: “Our company has grown from two people to fifteen in two years, and we are now ready to take the business to the next level. We are confident that Good Relations will be the perfect partner to help us achieve our goals, and have been most impressed by the creativity and enthusiasm they have demonstrated.”
The PR programme, which will be headed by Associate Director, Claudine Moyle, will promote Sci-Mentor’s premium range of cutting edge performance supporting supplements, which are designed to help boost performance and muscle mass.
Following great success since launch, including significant Rugby Union sponsorship of premiership teams Saracens and Gloucester, Sci-Mentor is improving current branding to appeal to a wider audience. The new range will be unveiled in May 2008.
The appointment by Sci-Mentor follows a raft of other new business wins for Good Relations including Pure-XP GliSODin, The Central Bank of Sri Lanka, Her Majesty’s Court Service (HMCS), and The Foundation Trust Network.
ENDS
For more information please contact Good Relations:
Anna Terrell
aterrell@goodrelations.co.uk
0207 861 3149
