Good Relations Consumer (GRC) has been appointed to work on a Texaco campaign to promote its FA Cup Final Hall of Fame initiative whereby customers can collect the latest in football memorabilia, a limited edition album, CD and collectable tokens on FA league teams.
In addition, GRC is raising awareness for a nationwide offer to win a footballer and WAG lifestyle for a weekend which includes VIP trip to the capital, shopping and beauty treatments, Aston Martin racing experience and lunch at the Chef’s table at Claridges.
The PR campaign, which will raise awareness through discussing the collectable and investment nature of football memorabilia through spokespeople such as Eric Knowles (BBC Antiques Roadshow presenter), runs until 19th May and is designed to drive consumer loyalty by tying into customer’s passion for the beautiful game.
This is the second project that Good Relations Consumer has won without a pitch from Texaco and follows a road safety campaign they ran in October 2006.
ENDS
For more information contact Christine Morgan at Good Relations on 020 7861 3030 or visit www.goodrelations.co.uk
Good Relations is part of the Bell Pottinger Group www.bell-pottinger.co.uk
