Train operator Southern is launching a new brand campaign, devised by advertising agency VCCP and supported by Good Relations, part of the Bell Pottinger Group.
The new integrated campaign, targeting the South Central region, spans PR, TV, radio, poster, online and direct marketing and launches in November.
The Go-Ahead PLC part-owned brand provides train services in South London and connects central London to the South Coast, East and West Sussex, Surrey and parts of Kent and Hampshire. Southern has recently retained its franchise until July 2015.
Commenting on the appointment, Adrian Chitty at Good Relations said:
“We’re delighted to be working with Southern and our sister advertising agency VCCP on this exciting integrated campaign”.
ENDS
For further information please contact Adrian Chitty at Good Relations on 0207 861 3190 or achitty@goodrelations.co.uk
