Good Relations, part of the Bell Pottinger Group, has been appointed by the Almac Group (a leading provider of integrated drug development solutions to the biotechnology and pharmaceutical industries) to provide PR communications support.
As Almac Group’s first ever international communications partner, the PR consultancy won the contract after a three-way pitch. The initial brief includes crystallising core messages and targeted profile raising for Almac’s integrated services which extend from discovery to commercialisation of product. The agency will generate tailored news and features coverage in print, on-line and broadcast media across UK, pan European, US and international markets.
Good Relations account director, Tristan Jervis, will lead the campaign: “This is an exciting PR opportunity for us as Almac is a truly exceptional company with niche services supplied to international biotechnology and pharmaceutical markets and we relish playing an instrumental role in building the solid reputation that the group deserves.”
Alan Armstrong, CEO of the Almac Group, added: “We are delighted to have engaged Good Relations to build our international profile and drive forward and enhance industry awareness of our full, integrated suite of services. We have grown our offering considerably in recent years and now look forward to utilising Good Relations’s specialist life science and pharmaceuticals PR expertise to reinforce and foster the Almac Group’s reputation as a leading provider of world-class, integrated research, development and manufacturing services pivotal to the needs of the pharma and biotechnology sectors.”
ENDS
For more information please contact Malcolm Munro at on 07795 013006 or visit www.goodrelations.co.uk
About Good Relations
The communications landscape is changing: digital revolution; fragmenting audiences; new perspectives on the environment, on business, on diversity, on society. Good Relations understands the dynamics of these changes delivering insight, ideas and impact for our clients.
Our emphasis is on relationships, understanding our clients and the world in which they work to make connections between clients and their audiences.
We build relationships for our clients and with our clients by being passionate about what we do and what our clients do.
Current and past client experience includes –
Corporate and Public Sector Public Relations:
• Advising the world’s largest engine manufacturer, Honda on its corporate reputation and pan-European thought-leadership campaigns
• Public health awareness campaigns for the NHS Choices programme
• Managing the nutrition debate online for Kellogg’s
• Raising the profile of Madrid’s 2016 Olympic Bid with international media
• Raising the country profile of Sri Lanka and international PR for the Central Bank of Sri Lanka
Consumer Public Relations:
• Launching Stop!, a home salon anti-wrinkle device, into UK department stores
• Helping the Quality Standard mark to become the most recognizable food mark for the English Beef and Lamb Executive
• Putting frozen foods back on the family meal table with Aunt Bessie’s
• Helping the National Osteoporosis Society influence the young as well as the old.
Political Public Relations:
• Helping Mothercare show thought leadership to support its new brand vision in the UK
• Securing £380m repayable launch investment for the Airbus UK A350 aircraft
• Helping Morrisons get closer to key political stakeholders
• Award-winning political and media campaign for Metrix’s successful bid for £10 billion PFI contracts
