Harvard Public Relations is expanding its client portfolio with Sling Media, a company of EchoStar Corporation (NASDAQ: SATS), specialised in smart digital lifestyle solutions. Within the customer liaison the Sling Media team at Harvard Public Relations will support the company’s market entry in Germany. The mission is to establish Sling Media as a well-known player in the digital lifestyle market. PR activities will focus on media relations with the goal of raising awareness for Sling Media’s products among its target group.
Harvard Public Relations is from now on responsible for the strategic planning and implementation of all current PR activities for Sling Media in Germany. Through targeted public relations efforts Sling Media will be placed in special interest press and lifestyle media. Besides the media presence in special interest publications Harvard PR will pitch the topic „Mobile TV“ – one of the future markets – also to business press. On top of the classical PR work other activities will be media co-operations and event support. As a first project Harvard PR has successfully managed a market entry press tour for various models of the Slingbox.
„We are delighted to have found with Harvard Public Relations the ideal PR agency for the German speaking market. The excellent media contacts and references – especially in the consumer and lifestyle area - have convinced us completely. We are therefore very confident to improve our awareness level in this important European market“, commented Brian Jaquet, Director Public Relations at Sling Media.
Journalists can reach the Harvard team for Sling Media via email to slingmedia@harvard.de or by phone at +49 89 / 53 29 57 0. On the client side Brian Jaquet, Director Public Relations, is responsible for communications.
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For more information please contact:
Michaela Gross
General Manager Harvard Public Relations Implerstrasse 26 81371 Munich Tel.: +49 (0) 89 - 53 29 57-47
michaela.gross@harvard.de
Editors Notes:
About Harvard Public Relations Harvard Public Relations is one of Germany’s leading public relations consultancies specialized in technology, telecommunications and digital lifestyle. Harvard Public Relations is headquartered in London, the Munich office was established in 1996. The agency is part of the Bell Pottinger Group, one of Europe’s most successful independent agency networks.
