Adobe Systems has hired Harvard PR as its corporate, consumer, and trade UK PR agency after a competitive tender. Harvard's brief is to help in shaping and defining a new PR strategy for Adobe and look at different ways of engaging with the company's target audiences.
The brief is widely considered one of the most desirable in the technology industry and the tender was hotly contested - with seven agencies being whittled down to three for the final presentation.
Harvard Director, Ben Maynard and Managing Director, Chris Cartwright will lead the account.
Adobe's senior PR manager Nick Peart said: '"Adobe has changed substantially as an organisation in the past four years and we now we have a different brief, a different internal team and a different approach.
We have chosen this juncture - which falls at our standard review point - to move agencies. Harvard had pitched well, and they provided a strong senior team and outlined a sensible approach for the next phase of Adobe's communications."
Harvard's work will include a continued focus on Adobe's heartland - the creative services sector. The company recently unveiled its biggest software package ever, Creative Suite 3, software that ties together its hugely popular graphic-design titles like Photoshop and Illustrator with the animation and Web design products like Flash and Dreamweaver that it acquired as part of its $3.4 billion deal for Macromedia in 2005.
However Harvard will also be focusing on communicating Adobe's enterprise messages to key vertical sectors such as government and financial services - where its applications help companies better engage with their customers. Harvard's senior consultants will also focus on executive communications for the Adobe's senior management - getting Adobe's enterprise messages through to C-level audiences via a variety of channels, from influencer relations, to industry networking, business press relations and speaker opportunities.
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For more information contact:
Chris Cartwright
Managing Director
Harvard
Direct: +44 (0) 20 8564 6326
Main: +44 (0)20 8759 0005
Web: www.harvard.co.uk
Technology, Media and Telecoms (TMT) specialists within Bell Pottinger, the UK's leading public relations group.
