Heinz has appointed Vallance Carruthers Coleman Priest (VCCP) to run its planned advertising campaign for its Weight Watchers from Heinz brand after a four way pitch.
The TV and press campaign, worth in excess of £2million, will be aired in the Autumn, concentrating on promoting the frozen foods range, such as ready meals, potatoes and desserts.
The low fat and low calorie food market is one of the fastest growing, yet overcrowded markets in the sector, and Weight Watchers from Heinz is keen to develop household penetration of the brand even further than it currently exists. Ian Priest, Founding Partner of VCCP says: “Heinz is one of the world’s most instantly recognisable and trusted brands and, within its target audience, Weight Watchers is not far behind. VCCP is tasked with not only maintaining that enviable position, but also developing and extending it into new areas.”
Matthew Cullum, Marketing Manager for the WWfH brand who oversaw the pitch process, says: “We are in an ever changing market place and one that is sure to continue to evolve . We were looking for an agency with interesting ideas and the skills to develop the brand still further. VCCP met the challenge.”
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For further information contact: Adrian Coleman, VCCP on 020 7592 9331 or for more information on VCCP visit www.vccp.com
Editors Notes
1. The VCCP Group acts as a 'brand integrator' on behalf of its clients offering advertising, direct marketing, digital communication, sponsorship exploitation, point of sale, sales promotion and specialist media planning and buying. The VCCP Group won three IPA Effectiveness Awards in 2004: Gold and Grand Prix for O2 and The Effectiveness Agency of the Year 2004 (billings below £100m). Its clients include Dyson, IPC, Coca-Cola, Hyundai, ING Direct, O2, Texaco and Alfred Dunhill.
2. The VCCP Group is part of Chime Communication’s Advertising & Marketing Services Division, which is the fastest growing advertising and marketing services group in the UK.
3. Chime is the holding company for the Bell Pottinger Group, the UK’s biggest PR group, (Bell Pottinger, Good Relations, Harvard, Insight, Resonate, Ozone, De Facto, MMK, Rare and Traffic); the UK’s leading research and consultation group (OLR and SMART) and now with VCCP, one of the fastest growing advertising and marketing services groups in the UK, including specialist agencies in financial services (Teamspirit) and property marketing (TTA).
4. Chime is made up of three divisions, 29 agencies, over 690 people and has offices in London, Cardiff and Macclesfield in the UK and international offices in Hamburg and Munich in German, Boston in the USA and Dubai in the Middle East.
