Making their long awaited debut in Scotland, Media 10 is delighted to announce they will be re-launching the Ideal Home Show Scotland. Held at the Scottish Exhibition & Conference Centre (SECC) Glasgow, Ideal Home Show Scotland will take place over four days (27th-30th May 2011) and is set to be Scotland’s biggest consumer home interest event.
Set across 12,000 square metres at the SECC, Ideal Home Show Scotland will follow a similar format to the revamped and award-winning London show with 7 dedicated sections: Ideal Interiors, Ideal Home Improvements, Ideal Gardens, Ideal Shopping, Ideal Woman, Ideal Food and the Ideal Village.
Exhibitors will include a mix of big brands as well as independent retailers from the surrounding regions to offer visitors a one-stop shopping experience with a Scottish flavour all under one roof. The show will bring with it the wow-factor with interactive features including celebrity appearances, inspirational room sets and trends, demonstration theatres, a live kitchen theatre, the Home of the Future and of course the iconic show homes.
This will be the inaugural Ideal Home Show Scotland under the new ownership of Media 10, who acquired the Ideal Home Show brand from DMG World Media in September 2009.
Lee Newton, Media 10’s Managing Director commented: ‘Following the phenomenal success of the flagship London show at Earls Court earlier this year, which saw an increase in the visitor gate by 100,000 on previous year, we have seen a huge appetite from exhibitors and visitors alike to bring this hugely popular show to another part of the UK’.
He adds, ‘We will be taking our winning formula from the London show, taking our brand expertise and creativity, to host a prestigious and standout home event that will do Scotland proud. This will be the biggest home event of its kind in Scotland and we are looking to attract at least 40,000 visitors across the four day event’.
Ideal Home Show Scotland will take place at the SECC in Glasgow from 27th-30th May 2011.
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Note to the Editor
Formed 7 years ago, Media 10 Limited is a privately owned publishing and events company based in Loughton, Essex. It currently employs approximately 120 staff and has fast become one of the leading players in the events industry as a result of the hugely successful Grand Designs Live exhibition, held twice per year in London and Birmingham, and the recent acquisition of the country’s largest consumer exhibition – The Ideal Home Show.
Other events in the portfolio include Britain’s Next Top Model Live, The Duke of Essex Polo Trophy, Clerkenwell Design Week, The London Design Trail, Grand Designs Awards, Grand Designs Live South Africa and Grand Designs Live Australia.
Its award-winning magazine portfolio includes icon magazine, the leading international architecture and design magazine; Grand Designs, the magazine of the leading property programme on Channel 4; The Selfbuilder, a monthly resource for anyone looking to refurbish, restore or build their own home; on office, the leading office design magazine; the music magazine, M; a design and property publication.
Media 10 currently has partnerships with Channel 4, Talkback Thames, Fremantle Media, The Performing Rights Society and Living TV Group.
For more information please contact Alexandra Davison on alex@stuart-higgins.com or 020 70965816 www.idealhomeshowscotland.co.uk
