The specialist advocacy team has been appointed to develop and manage the customer reference programmes for both HP Software UK and HP Software EMEA (Europe, Middle East and Africa), continuing a 17 year relationship with the technology giant.
inEvidence already manages customer reference programmes for HP’s Technology Solutions Group, Imaging and Printing Group and Personal Systems Group across the EMEA and Asia Pacific regions.
The inEvidence offering helps clients to unlock the potential of their customers; creating customer case studies, providing consultancy and reference helpdesk services (providing references for over 1,200 enquiries in 2007 alone).
Robin Hamilton, Global Account Director, inEvidence explains, “inEvidence offers unique 'full-circle' reference programmes which enable our clients to understand the total value of their customers. This means looking beyond how much each deal is worth, and measuring how much additional revenue each customer generates through advocacy or reference activities.
“inEvidence enables our clients to demonstrate the Return On Investment they achieve from customer advocacy, meeting – and exceeding - our client’s need for measurable marketing activities.”
The two new appointments are significant wins for the inEvidence team, and are just the latest in a series of successes including a recent major win in the telecommunications sector.
-Ends-
For more information, please contact
Robin Hamilton, inEvidence, Insight Marketing, 07917 558 200
