Bell Pottinger Insight, the northern technology arm of the Bell Pottinger Group today announced its expansion into Yorkshire from the North West on the back of a series of new account wins.
New retainer client wins include BusinessPointLive, a next generation community-based business development platform, ICS Networks, a new B2B telecommunications brand, and Mosaique, developers of a project and programme management software platform.
“We gained some great technology expertise when the group acquired Ptarmigan in March last year which has helped us win a raft of new business,” comments Chris Warham, managing director, Bell Pottinger Insight. “The Insight brand has a 20 year heritage in technology PR, working with a vast range of clients running International programmes for clients like HP and Cisco, to regional campaigns supporting the growth of SME telecoms and IT businesses. We now have a unique agency offering that combines regional know how across the North with international capabilities and direct access to Bell Pottinger’s group expertise in healthcare and government.”
The Yorkshire arm of Cheshire-based Bell Pottinger Insight will operate from Ptarmigan Bell Pottinger’s office in Leeds and will utilise the sector expertise of consultants from both brands to serve national and regional technology clients.
“After a rough period, the sector is feeling bullish again,” adds Paul Rogers, senior consultant, Bell Pottinger Insight. “We’re seeing more demand for campaigns to launch new brands to market and enhance existing client reputations through customer advocacy. Across a whole host of markets technology companies can make revenue helping organisations raise efficiency and ‘do more with less’ – a phrase on everyone’s lips at the moment.”
ENDS
About Bell Pottinger Insight
Bell Pottinger Insight (www.insightmkt.com) is a specialist technology PR agency within the Bell Pottinger Group, voted number one in PR Week's league tables for the last seven years. Its sole focus is the creation of a better sales environment for technology companies. Since launching in 1991 it has built the reputation of over one hundred technology brands. Clients include a wide range of technology businesses from young, venture capital-backed start-ups to well-established, mature organisations looking to expand.
For more information please contact Chris Warham on 01625 500800.
