Manchester, 4th April 2006: Insight Marketing and Communications has been awarded the contract to promote Voice4IP, the new division of Salford-based Netservices Plc. Voice4IP provides customers with managed telephony services, allowing all sizes of company to embrace the benefits of new technologies and reducing companies telephone bills.
Insight will implement a regional and trade PR campaign centring on contract wins and industry points of view. The first £300,000 contract for Voice4IP with Yeomans outdoors was launched this week with the distribution of pairs of Wellingtons to key press contacts.
Maria Goggin, head of marketing, Voice4IP commented: “Since the launch of the company last autumn, we have been waiting for the right moment to kick-off our PR programme and Insight’s enthusiasm for the job convinced us that the time was right. The team at Insight really understands our market, they are technology specialists and have the relationships with the right media for us.”
Insight will be working alongside Netservices’ city PR campaign as it launches its IPO and helping manage the positive news flow from Voice4IP and NetServices as the company becomes more successful. As well as media facing activity, Insight will manage and write all customer success stories and support any trade show activity.
Insight’s managing director, Chris Warham said: “The challenge of promoting new and emerging technology players inspires our team. We can really make a difference to the success of a client’s business through implementing creative PR campaigns. Voice4IP is driving up the industry standards and we look forward to promoting its offering across the UK.”
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Press Contact:
Rebecca Dean
Insight Marketing and Communications
+44 (0) 1625 506 416
rdean@insightmkt.com or visit www.insightmkt.com
