German navigation expert, Jentro, has appointed Resonate to launch activepilot to the UK trade and consumer media.
Successful in a three way competitive pitch, Resonate will launch activepilot, a real time satellite navigation technology for mobile phones to the trade, specialist and consumer media. Resonate will also handle the day to day media relations campaign as well as implementing creative PR initiatives to promote the satellite navigation system beyond the ‘gadget pages’.
Stephen Duke, activepilot Marketing Director commented “We’re very excited to be launching activepilot to a UK market full of opportunities. Experienced within the women’s and men’s lifestyle media, Resonate seemed the perfect agency to launch activepilot. Approaching the brief in a non-traditional way, they seemed to know the direction in which we wanted to go!”
Michael Frohlich, Resonate MD commented “activepilot is a truly innovative product for the satellite navigation industry and we are really pleased to be working with Jentro at such an exciting time. The team is developing creatives which will ensure that activepilot is of interest not just as a car gadget but as an essential to all pedestrians on the move.”
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For more information please contact Michael Frohlich or Jane Fearnley at Resonate
Tel: 020 7360 7878 or visit www.resonate.uk.com
