The PR work will concentrate around positioning Blue Arrow as a thought leader, covering a range of topics from employment legislation through to migrant workers. Bell Pottinger will also be promoting one of the company’s main strengths, which is their extensive local job market knowledge gained through their network of 150 specialist sector branches.
The brief will cover the following business strands: Blue Arrow High Street (industrial and office recruitment), Blue Arrow Managed Services (outsourced HR and recruitment contracts), Blue Arrow Driving, Blue Arrow Catering, Austin Benn (executive recruitment), Blend (senior catering appointments) and ABC Construction.
Stuart McBride, CEO of Blue Arrow, said: “Our local knowledge, underpinned by industry best-practice central support, gives Blue Arrow a unique offer. We are looking forward to working with Bell Pottinger to help promote the benefits of this approach to potential clients, candidates and consultants.”
Kevin Read, MD of Bell Pottinger Business & Brand, said: “Blue Arrow is a large force in the recruitment industry. We will be conveying the strong message to stakeholders about Blue Arrow’s localised focus, while reinforcing the position of the group as a major national player.”
Ends
For further information, please contact Kevin Read at Bell Pottinger Business & Brand on 020 7861 2424.
