Levi Strauss has appointed direct marketing agency Stephens Francis Whitson to develop its loyalty strategy for Europe after a pitch against undisclosed agencies.
The initiative, which aims to build stronger relationships with Levi’s core target of 15-24 year olds, will begin with the roll out of the programme in Italy later this year. It will then be rolled out, country by country, across the European region.
Commenting on the appointment, Adam Kakembo, European Trade Marketing Manager, said, “Levi’s is totally committed to creating a loyalty programme for Europe that befits a brand of our stature and positioning. SFW impressed us with its grasp of our brand and our target market and demonstrated its ability to create a loyalty solution specifically for this audience”.
Ben Stephens, Managing Partner at SFW, added “We are absolutely thrilled to be working with Levi Strauss on this project. The chance to work with one of the world’s most stellar brands is something that any agency would relish and we’re looking forward to the challenge.”
Stephens Francis Whitson was founded in 2005. It now handles the Direct Marketing for clients such as More Th>n, House of Fraser, Callaway Golf Europe and The O2 and has produced award winning work for ebookers.
ENDS
Contact Ben Stephens on 0207 592 7456 or visit www.sfwlondon.com
