Maximuscle, the UK’s number one sports nutrition brand, has appointed Resonate to handle its UK consumer PR needs.
Successful in a four way competitive pitch, Resonate will focus on driving the awareness and relevance of Maximuscle’s products to the “active” consumer, bringing the “euphoria” of achievement to life with great ideas. Working with Maximuscle’s in-house PR team, Resonate will run the day to day media relations campaign with a focus on expanding the breadth of media to reach active men and women, and will also support Maximuscle’s plans for genuine endorsement from elite sports teams and individuals.
Ivor Harrison, Maximuscle Managing Director, commented “We are very pleased to be working with Resonate. As the brand has grown so fast, we needed an agency that could bring even more creativity and life to the brand in a wider context with ideas, flair and connections and Resonate fits the bill. Reaching our target consumers requires a consumer PR campaign, that really embraces and projects the euphoria active people feel when they achieve their exercise goals. Resonate’s creativity really captured this and I have every confidence that they will help us in bringing that message to a much wider group.”
Michael Frohlich, Resonate MD commented “We are delighted to be working with Maximuscle. The team will be creating plans to build further brand understanding and empathy with consumers and help the brand to continue to grow at speed.”
- Ends -
For more information please contact Michael Frohlich at Resonate Tel: 020 7360 7878
