MMK, Part of the Bell Pottinger Group based in Hamburg has won the brand and product public relations for JOCKEY in Germany.
JOCKEY – the leading American clothing manufacturer – has focused on strong PR campaigns for many years. JOCKEY’s European headquarter – based in Hechingen/Germany – has appointed MMK to develop a new campaign in the German market targeting a broader audience.
“We want to maximise the full potential of our brand. MMK demonstrated that through their insightful market analysis and an inspiring combination of brand understanding and creative, integrated communications solutions that they are the right Agency for us”, explains Susanne Pavone, Marketing & PR Manager Europe.
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For more information, please contact Lars Burmeister at MMK on +49 40 318 040 or email lars_burmeister@mmk-pr.de. www.mmk-pr.de
The public relations and marketing services offered by MMK help German brands and companies to connect with audiences across Germany, Europe and the UK. The multi award-winning agency combines expertise in corporate brand with consumer PR, entertainment public relations and broader marketing services, with a client list that includes some of Europe’s most respected brands
Recent activities include:
• Integrated PR Campaign for IPTV of the Deutsche Telekom T-Home Entertain
• Corporate and Product PR for the Bitburger Brewing Group
• Financial PR for Lampe Corporate Finance
• Launching the US market leader in functional sports wear Under Armour in Germany
• Launching the OLYMPUS Medical Training Center in Germany
• Running the Arts and Cultural Program alongside the FIFA World Championships in Germany, on behalf of the German Football Association and the Interior Ministry
