Direct insurer More Th>n has developed a new three tier travel insurance product which is being promoted through their retained DM agency Stephens Francis Whitson. Peter Markey, Head of Acquisition at More Th>n comments “We’ve developed a product offering which gives a greater level of flexibility and choice to our customers. The founding principle of More Th>n was to offer products which give more and this is another great example.” The campaign breaks in early November with a below the line push to existing customers. Markey goes on to comment, “SFW’s work was spot on, giving the perfect mix of branding, product connection and sell.”
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For further information contact Ben Stephens at SFW on 020 7592 7500 or visit www.sfwlondon.com
Stephens Francis Whitson was founded in 2005 as a joint venture between Chime/VCCP group and Ben Stephens, Neil Francis and Chris Whitson. The direct marketing agency’s clients include More Th>n, House of Fraser / Barclaycard, Callaway Golf, Chorion, AEG & The British Dyslexic Association.
More Th>n is the direct to consumer brand of Royal Sun Alliance
