Nicholine Hayward, one of the UK’s original digital evangelists and a pioneering strategic planner, has joined the Bell Pottinger Group as Planning Director.
Nicholine has developed her own research methodology to harvest online consumer and stakeholder insights.
Bell Pottinger Group Chairman Kevin Murray said: “Understanding where people are influenced and who’s influencing them, particularly in the wide world of the internet, is crucial to developing the right strategies for clients today.”
“On the web people say what they really think. They are sometimes raw and rude, but because they are so unguarded and truthful, they can help us deliver magic insights for clients. These insights then inform resonant and relevant communication strategies. Knowing how to tap in to the web for fresh, free and fast data, is Nicholine’s USP.”
Previously at McCann Erickson and Grey London, Nicholine worked on a many high-profile campaigns, including the ground-breaking and award-winning ‘Watch your own heart attack’ for the British Heart Foundation, as well as GlaxoSmithKline, Looks Magazine, Dairy Crest and Mastercard.
Commenting on her appointment, Nicholine said: “Seeing how people relate to each other and to corporate and consumer brands, makes you realise how central reputation management is to modern communications strategy. Public relations agencies are reputation advisers and I am really excited by this opportunity.’
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For further information contact Kevin Murray, Chairman of the Bell Pottinger Group on 020 7861 3800.
