Opinion Leader has been appointed to the new Central Office of Information (COI) Market Research Services Framework after an extensive tendering process.
The framework covers various research methods such as qualitative and quantitative (face-to-face, telephone, online), desk research and deliberative research – the latter a method of which Opinion leader has been a pioneer since staging the first ever Citizens’ Jury in the UK in 1994.
More recent developments include the development of digital engagement - working closely with sister agency Caucus on increasing online citizen participation.
Viki Cooke, Chair said about the appointment:”We are delighted to be continuing our relationship with COI and particularly proud that there are now five new deliberative labels.”
The framework commences today, 2nd July 2009.
ENDS
Notes to editors:
Opinion Leader
Founded in 1992, Opinion Leader is a market research consultancy specialising in deliberative, qualitative and quantitative research and consultation, with a strong emphasis on innovative solutions. Since 1992 we have been at the forefront of pioneering new solutions to problems including increasing public participation in policy debate and the difficulty of engaging excluded audiences.
Opinion Leader is part of the Chime Group’s Research and Engagement Division including sister agencies Facts International, Caucus, Naked Eye, Brand Democracy and Ledbury Research.
Central Office of Information (COI)
The Central Office of Information (COI) is the Government's centre of excellence for marketing and communications.COI works with government departments and the public sector to produce information campaigns on issues that affect the lives of every citizen - from health and education to benefits, rights and welfare. The organisation combines expertise in marketing communications with an understanding of government systems and procurement policies. COI provides consultancy, procurement and project management in every area of communications and strives to achieve best value for government in each of its service groups.
For more information please contact:
Viki Cooke
Chair
T: 020 7861 3263
E: Vcooke@opinionleader.co.uk
