The Research & Engagement Division of Chime Communications plc today announced the appointment of Patrick Meakin as Research Director to head up the automotive practice across the Group. Meakin, who currently leads Lorien Connect’s research division, will join the company in early September and will be based at the Opinion Leader offices in London.
In recent weeks, Beale has poached key client-side directors from Royal Mail, Givaudan and PricewaterhouseCoopers, as well as individuals from agencies that include Toluna, Lorien, Synovate and Ipsos MORI. This hire comes off the back of Beale’s pledge earlier in the year to rebuild the ‘House of Influential’s’, hiring the best and brightest talent from the industry.
Crispin Beale, Chief Executive of the Research & Engagement Division of Chime, commented, “I am delighted to announce another high level appointment to enhance our already experienced team. Patrick is a well-known industry figure and an excellent team player. He will be an invaluable addition to the business, and we look forward to him further bolstering our automotive practice and adding value to our broad range of clients.”
“There is a real buzz in the industry about Opinion Leader so when Crispin approached me with an offer to join the company I felt I couldn’t refuse. I am very much looking forward to assisting the team in moving the business to even greater successes”, said Meakin.
Meakin joins the Division with extensive agency expertise having previously held Associate Director positions at both Network Research and BJM Research & Consultancy. He is highly experienced in the area of automotive research, having been primarily responsible for large-scale quantitative projects in the areas of product and customer satisfaction, using the full range of research methodologies.
As well as proactively managing large-scale projects and strengthening strategic partnerships with clients, his previous roles included responsibilities in the fields of corporate strategy and new product development.
Earlier this year Crispin Beale was appointed to Chief Executive of the Research & Engagement Division of Chime, where he also sits on the executive management board of the plc.
For more information, please visit www.opinionleader.co.uk
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Notes to editors:
About the Research & Engagement Division of Chime Communications plc
Chime’s Research Division is a group of leading UK research agencies committed to helping clients understand and engage more effectively with key stakeholders, providing actionable recommendations and comprehensive insight. Businesses in the division include Facts International, Opinion Leader Research, Caucus, Tree, Naked Eye and Brand Democracy.
For more information, please visit www.chime.plc.uk
For more information please contact:
Victoria Usher
Victoria.Usher@facts.uk.com
