Opinion Leader, part of the Research & Engagement Division of Chime Communications, today announced the appointments of Dominic Scott-Malden, who joins as Research Director, and Catherine Plews, who Joins as Senior Research Executive. These appointments follow the two senior appointments last week at Opinion Leader of Directors, Shaendel Hallett and Michael Thompson. Scott-Malden and Plews will both be based in the London offices.
Beale, who was made Chief Executive of The Research & Engagement Division of Chime Communications earlier this year, commented, “We are delighted with these latest appointments to our fast-growing team at Opinion Leader. Dominic is someone who I have been talking to for some time now and his broad range of expertise - and in particular his advertising research experience - will benefit the company tremendously. Catherine is also going to be a very positive addition to the team and we look forward to them both joining at this very important stage in our development”.
Scott-Malden has extensive experience in qualitative research and is currently Director at Wardle Mclean, where he is responsible for a wide range of research projects including brand development and ethnography. Prior to this, he worked at Hall and Partners, Stimulating World and Carne Martin. In particular, Scott-Malden gained his leading-edge experience in advertising research from his time spent at Ogilvy and Saatchi.
Plews currently works at MVA Consultancy as a Consultant where she assists the directors in managing client projects; at Opinion Leader she will be working across a range of high profile accounts. She has a degree in Psychology from the University of Southampton.
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About the Research & Engagement Division of Chime Communications Ltd
Chime’s Research Division is a group of leading UK research agencies committed to helping clients understand and engage more effectively with key stakeholders, providing actionable recommendations and comprehensive insight. Businesses in the division include Facts International, Opinion Leader Research, CaucusWorld, acefieldwork, Naked Eye and Brand Democracy.
For more information, please visit www.chime.plc.uk
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