Scott Ramsay, a brand and communications research specialist, has been appointed as Research Director at Opinion Leader.
Joining from Firefish Ltd, Scott has over 16 years experience in qualitative research, including spells in Moscow and the USA. He has spent the last 9 years working for leading London agencies.
Scott has conducted global and domestic qualitative projects spanning all parts of the planning cycle including strategy research, creative development, messaging and post-launch evaluation for a number of blue chip clients, including Microsoft, Nestlé, Reckitt Benckiser, the RSA and News International.
Viki Cooke, Chair of Chime Research and Engagement Division said about the appointment: “Scott has outstanding credentials and we are very happy he has joined Opinion Leader. His strong background in brand and communication research will without a doubt be an asset to the agency going forward.”
Scott joined Opinion Leader in October.
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Notes to editors:
Opinion Leader
Founded in 1992, Opinion Leader is a market research consultancy specialising in deliberative, qualitative and quantitative research and consultation, with a strong emphasis on innovative solutions. Since 1992 we have been at the forefront of pioneering new solutions to problems including increasing public participation in policy debate and the difficulty of engaging excluded audiences.
Opinion Leader is part of the Chime Group’s Research and Engagement Division including sister agencies Facts International, Caucus, Naked Eye, Brand Democracy and Ledbury Research.
For more information please contact:
Viki Cooke
Chair
Opinion Leader
T: 020 7861 3263
E: vcooke@opinionleader.co.uk
