Ozone has been appointed by SCA Hygiene to develop the consumer facing communications strategy for the TENA bladder weakness brand across SCA’s international footprint. Ozone, a Bell Pottinger Group company, has worked with SCA in the UK for several years and the appointment comes after a review of PR agencies across the SCA network.
The account is headed by Ozone MD, Paul Jarman, who reports directly to the brand team at SCA’s international headquarters in Gothenburg. TENA is the global brand leader in its category. While competition is increasing from other brands of feminine hygiene and incontinence products, SCA is looking to further enhance the brand’s profile and the quality of the relationship it has with its consumers.
Ozone will first be assessing the use of PR across all territories, creating a central learning and training programme and providing creative input and co-ordination for future communication campaigns.
Paul Jarman said, “Bladder weakness is hard to talk about but is more prevalent than hayfever. The challenge is to get the issue on the editorial radar and raise awareness of potential solutions. Taboo topics require that extra creativity and sensitivity in order to get traction. This is an Ozone speciality.”
He continues, “In the UK we have successfully created advocates in the media and across Europe there have been some very inspiring campaigns. We aim to provide mentoring, support and creative input to the entire SCA network - ensuring a consistently high quality engagement with media and consumer.”
Coinciding with this contract, Ozone has just had its remit to run the European communications for biotech company Colbar extended to include central Europe, Asia and Canadian markets. Colbar manufactures collagen filler product Evolence for the cosmetic and facial aesthetic market.
ENDS
For further informatio contact Aaron Pond at Ozone on tel: 020 7861 3969 or email him at: apond@ozonecomms.co.uk or for more information on Ozone visit www.ozonecomms.co.uk
