Paul Flatters joins Opinion Leader as Managing Director

Opinion Leader has appointed Paul Flatters as Managing Director. Paul was Chief Executive of the Future Foundation for 5 years and before that was Research Director of Which? and BBC News.

Opinion Leader has continued its rapid growth over the last few years and was looking to strengthen its management team through this appointment. Opinion Leader continues to be a centre for innovation and has been a world leader in pioneering deliberative research methods, including the recent highly acclaimed Prince of Wales’s May Day Business Summit on Climate Change.

Paul’s appointment will enable co-founders Viki Cooke and Deborah Mattinson to devote more time to building Chime’s growing Research Division, through investment in start-ups, international expansion and acquisition.

Viki Cooke, co-founder and Chief Executive of Opinion Leader, said, "Paul is a great hire for Opinion Leader at this point in its continuing rapid growth. Paul has a proven track record of managing high growth, added value businesses and we are really looking forward to working with him."

Paul Flatters added, "I think the attractions of joining Opinion Leader are obvious for anyone to see. The agency has a wonderful reputation for delivering top quality work and thinking. We get to conduct some of the most interesting work in the industry. Opinion Leader has the potential to be even more successful in future and I look forward to playing a part in that success."