Leeds-based public relations consultancy, Ptarmigan Bell Pottinger has been appointed by Camelot, operator of The National Lottery to assist the London-based press office with consumer PR support for the East of England region.
Ptarmigan Bell Pottinger will be responsible for managing press conferences to announce new lottery winners and PR campaigns to raise awareness of unclaimed prizes, from Lincolnshire up to the Scottish borders area including Yorkshire and the North East.
Simon Brown, Senior Consultant at Ptarmigan Bell Pottinger said: “We’re delighted to have been appointed by Camelot to manage the consumer PR for the East of England region. The team are keeping their fingers crossed that there will be a winner in the area soon and are looking forward to working closely with the Camelot team.”
Kathryn Williamson, Camelot’s Head of Press and Publicity said: “Regional PR is crucial for Camelot – with over four million winners created each week, we are delighted to have appointed this new team of communications experts to be at the heart of the lottery news agenda when and where it happens.”
A total of eight agencies have been appointed across the UK to support the London-based press office. Joining Ptarmigan Bell Pottinger is 3x1 Public Relations, Paver Smith, Effective Communications, Townhouse Communications, Tribe, Blue Zebra and Robin Walsh.
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Media contacts
Simon Brown or Marie O’Connor on Tel: 0113 237 2821, Email: simon@ptarmiganpr.co.uk or marie@ptarmiganpr.co.uk.
Notes to editors
Ptarmigan Bell Pottinger
Ptarmigan Bell Pottinger is an award winning communications company providing consumer and business to business public relations and sports marketing services. In March 2009, Bell Pottinger North acquired parts of the business from Ptarmigan Consultants Ltd. Bell Pottinger North is part of the Bell Pottinger Group, the UK's leading independent communications consultancy.
For more information please visit www.ptarmiganpr.co.uk
Camelot Group plc
• Camelot Group plc is the licensed operator of The National Lottery and is committed to raising money for the Good Causes designated by Parliament. Camelot is not responsible for distributing or awarding these funds.
• To date, over £22 billion has been raised for the Good Causes by The National Lottery, and more than 300,000 individual awards have been made across the UK – benefiting both large and small projects spanning arts, sports, heritage, charities, health, education and the environment. The National Lottery has given away over £33 billion in prizes and created more than 2,200 millionaires or multi-millionaires since launch in 1994.
• For further information on Camelot, The National Lottery and its games, please visit the following websites: www.camelotgroup.co.uk and www.national-lottery.co.uk.
• Now available to watch on Freeview channel 45 daily from 8.45am and on Top Up TV Anytime, National Lottery Xtra offers a wide range of exciting programming on all aspects of The National Lottery – from winners and Good Causes, to easy-to-follow guides to how to play lottery games.
• Players of all National Lottery games must be aged 16 or over.
• The crossed fingers logo is the registered trademark of the National Lottery Commission.
