The Money Shop, the UK’s number one instant cash provider, has appointed the sports marketing division of Leeds-based PR agency Ptarmigan Bell Pottinger, part of the Bell Pottinger Group, to manage and maximise its expanding sports portfolio.
Part of Dollar Financial Corp, a leading international financial services company, The Money Shop’s growing support of sport includes its position as official sponsor of top snooker star Ronnie O’Sullivan, Wolverhampton Wanderers FC, Nottingham Forest FC and the Airwaves BMW British Touring Car Championship team.
Ptarmigan Bell Pottinger will work closely with marketing director Andrew Bryan to drive brand awareness, engagement and advocacy, via media relations, social media and experiential campaigns.
Andrew Bryan, marketing director for The Money Shop, said: “Ptarmigan Bell Pottinger’s sports marketing division has enormous experience of delivering first class results for its clients. The Money Shop’s sporting assets have grown quickly and it’s crucial that we maximise these to help us achieve our wider business objectives.”
Simon Brown, senior consultant at Ptarmigan Bell Pottinger, commented: “The Money Shop’s association with high profile sport stars and teams provides a fantastic opportunity to drive awareness, engagement and advocacy for the brand and the multi-sport portfolio presents opportunities to interact with different audiences.”
Ptarmigan Bell Pottinger is also the retained agency for The Money Shop’s consumer and corporate PR.
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For further information please contact Simon Brown at Ptarmigan Bell Pottinger on 0113 237 2834 / 07770 645722 or simon@ptarmiganpr.co.uk
The Money Shop
The Money Shop UK is wholly owned by Dollar Financial Corp, a leading international financial services company. It offers a range of consumer financial products to customers, many of whom receive income on an irregular basis or from multiple employers. Consumer financial products and services primarily consist of cheque cashing, short-term consumer loans, money orders and money transfers as well as other conveniences such as utility bill payments, currency exchange and tax preparation. www.moneyshop.tv
Ptarmigan Bell Pottinger
Ptarmigan Bell Pottinger is an award winning communications company providing consumer and business to business public relations and sports marketing services and is part of the Bell Pottinger Group, the UK's leading independent communications consultancy. For more information please visit www.ptarmiganpr.co.uk
