Ptarmigan Bell Pottinger, the Leeds-arm of the UK’s number one communications consultancy, the Bell Pottinger Group, has been appointed by PortaSki to raise awareness of its widely acclaimed ski carrying device for the forthcoming ski season.
Based in Huddersfield, Yorkshire, PortaSki has developed a patented wheel sled that allows customers to effortlessly transport their skis on any terrain. The revolutionary ski accessory product retails at £19.95 from www.portaski.com
The ergonomically designed pocket-sized device carries up to 70% of the weight of skis and is primarily aimed at families.
As part of the brief, the Ptarmigan Bell Pottinger team will be implementing an integrated media relations and social media programme including engagement with the online skiing community to create widespread exposure for PortaSki.
Mike Johnston, PortaSki creator, said: “The product has received overwhelming endorsement from skiers worldwide and it is now important for us to communicate with potential customers globally as well as prospective retailers. Ptarmigan Bell Pottinger’s experience and expertise in traditional and social media campaigns will add considerable value to our wider expansion plans and help us generate widespread awareness of the product.”
Nathan Lane, Managing Director at Ptarmigan Bell Pottinger, added: “The potential market demand for PortaSki is considerable and we’re very much looking forward to working with them to promote the brand and communicate just how essential this product is for all the family heading off to the slopes this winter.”
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Media contacts
Robert Stebbings on Tel: 0113 237 2832, Email: robert@ptarmiganpr.co.uk
Notes to editors
Ptarmigan Bell Pottinger
Ptarmigan Bell Pottinger is an award winning communications company providing consumer and business to business public relations and sports marketing services. In March 2009, Bell Pottinger North acquired parts of the business from Ptarmigan Consultants Ltd. Bell Pottinger North is part of the Bell Pottinger Group, the UK's leading independent communications consultancy.
For more information please visit www.ptarmiganpr.co.uk
