Pure Media has retained the Upper Deck account following a re-pitch conducted by the client to ensure they had the right strategy and media partner for the new direction of Upper Deck’s business.
The core of Upper Deck’s business is Trading Card Games, with products in the portfolio such as Dinosaur King & Huntik.
New products have been added to their portfolio recently, with the introduction of various toys, games and creative play products.
Activity is planned to go live next month, with the major focus being to support 5 brands nationally across kids TV.
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For more information, please contact Tara Marus at Pure Media on 020 7864 4141 or visit www.puremedia.co.uk .
