Qatar Financial Centre launches a new campaign
The Qatar Financial Centre, the business engine of the world's fastest growing economy, is launching the second in a series of integrated campaigns through its retained agency Vallance Carruthers Coleman Priest, VCCP.
The heavy weight 60 second TV campaign is supported by press ads and is aimed at global businesses and commercial audiences. It will first be aired on September 9th through Al Jazeera, CNN, CNBC, Bloomberg and BBC World. The press includes key titles such as the FT, Wall Street Journal, The Economist and The Banker.
The commercial starts with a traditionally dressed Qatar boy standing on the beach skimming stones across the sea. It is accompanied by a sound track of a heartbeat which helps signify the vibrancy of the country and underlines the theme of the commercial which is 'At the heart of business'.
It then develops to intertwine the time-honoured way of life, such as carving and falconry, with the modern business interests of Qatar, science, technology, education, sport and finance. The visual narrative of the commercial pays testament to the diversity of the state and its aim to be the Middle East's foremost financial centre and at the heart of business.
Paul Phillips, Account Director at VCCP says: "VCCP's first campaign told the audience that Qatar was ready for business but now we are confirming this intent and that Qatar is doing business. The commercial shows how the pace of the country has picked up and is gaining considerable impetus. Together with its partners it is creating the fastest growing economy in the world."
The commercial, which was shot by Adrian Moat at RSA, is supported by two new press ads, one of which focuses on the building of 30 new hotels, and the second references the world's largest aircraft order by Qatar Airways. The creative team was Bill Hartley and Giles Hepworth.
The ads are also supported by a complementary online presence.
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For further information contact Paul Philips at VCCP on 020 7592 9331.
NOTES TO EDITOR
Qatar is embarking on a voyage of strong economic growth supported by its 900 trillion cubic feet of natural gas. It's investing $130 billion in new infrastructure, education and research projects to create a modern, sustainable economy. The Qatar Financial Centre is helping facilitate this growth in tandem with companies all over the world, mainly involved in project finance, private and corporate banking and insurance.
