The RAF Collection, which was launched only six months ago, is inserting its 20 page colour catalogue, designed by BMT, in national press including the Sunday Times and Evening Standard as it gears up for one of the busiest periods in retail, Christmas.
The new brand which is allowed to use various RAF insignia, including the wings, on all its clothing along with the red, white and blue roundel so familiar to the British has three collections; men’s, women’s and boys’. The first is also segmented into Heritage and Off Duty ranges, the latter being more casual in appearance.
Two of the models for the catalogue are Rory and Tony Underwood, both former England rugby internationals; the former having spent 18 years in the RAF.
Nick Adams, Founder of the RAF Collection says: “Reflecting the ethos and heritage of the brand all our clothing is made to exacting standards which our customers already appreciate. We are now ready to invite a wider audience to view and try our collection of branded clothing.
“A percentage of every sale is paid to the RAF Museum Charitable Trust, based at Hendon and Cosford, to assist in its work of preserving our heritage for generations to come.”
Simon Melville, director of BMT says: “There is immense pride in the British armed forces and we have tried to capture this in the design and feel of the catalogue. The brand also has a real point of difference in the very competitive market of direct-sell clothing; this most definitely gives it an edge.”
Ends
For further information contact Simon Melville at BMT on 020 7592 7520 or visit www.bmt.uk.com
