Resonate, part of the Bell Pottinger Group, has won a project with One Housing to support the relaunch of Arlington House.
The iconic Camden hostel will be reopened by Boris Johnson on 10th June, led by Baroness Julia Neuberger the project has been modelled on the award winning Times Square Project in New York.
The new site will incorporate key social enterprise partners to deliver job and training opportunities.
One Housing manages 12,000 homes across 26 local authorities in London.
Kevin Beirne, Group Director of Housing Care & Support for One Housing Group, commented: “This is such an important project for the UK we felt our team needed the additional support to give it the profile it deserves.”
Michael Frohlich, MD of Resonate added: “We are delighted to be supporting such an important and progressive development in conquering homelessness."
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For more information please contact Sarah Street, Director at Resonate on 020 7861 3970 or email sstreet@resonate.uk.com or visit www.resonate.uk.com
Editors Notes:
We at Resonate are award winning noise maker. Winning a Cannes Gold PR Lion and Media Guardian’s PR Campaign of the Year in 2009; as well finalists for a PR Week Award 2008.We won UTalk Marketing.com’s Best PR Campaign in 2008 and 2007 and were voted Marketing’s PR Agency of Year finalists in 2006 and 2005. We are experts in creating Good Noise – our noise grabs attention and resonates with who we want to hear it, so they listen to it and act upon it.
We turn up your volume by strengthening your reputation. Firstly we use all aspects of media relations to educate consumers on your message. Then we motivate them to explore you on-line and finally experience you through brand events. Good noise is at the heart of building better brand reputations. Only the most relevant, the most interesting, the most unique and single-minded messages speak loud enough to be heard over all the bad noise. Once heard it can be listened to and passed on - this is good noise. This is what great Public Relations does.
Recent noise we’ve made:
• Invented Put-Pocketing for Talk Talk, making everyone’s life a little brighter
• Bought Winnie The Pooh back after an 80 year absence for Egmont
• Launched the first ever Cooper Bike designed by the Cooper family
• Mixed and served the World’s first real Bloody Mary and immortalized Ronnie Wood as a bloody-sucking vampire, to launch FX’s True Blood
• Bought acrobatic handymen to the streets to PR Homeserve
• Created the World’s first Yodeliser for Yahoo! with 80’s pop-legend Sinitta
• Re-launched Tesco for Schools and Clubs
• Support and promotion of The Body Shop’s core campaigning and education commitments
