The Cooper family, the family behind the iconic British engineering dynasty that powered Mini and led the field for British F1 racing, have turned to Resonate to help them launch Cooper Bikes later this year.
To mark the 50-years since the groundbreaking F1 World Championship win, the first model, the T100 single speed street bicycle will be available in special edition classic Cooper Racing Green, each personally signed by Mike Cooper.
Resonate has been bought on board to amplify the racing and engineering pedigree of Cooper Car Company to launch Cooper Bikes and manage the roll out of the bike and have already gained interest from America, Australia, South Korea, Philippines and Denmark.
Mike Cooper commented: "The Cooper Car company has always had a passion for bicycles and we have been thinking about diversifying the business for a while. We wanted to turn our engineering know how to making a bicycle that offers both simplicity and the best value for money. We are delighted to be working with Resonate."
Each bike will feature the classic Cooper badge. Customers will be able to build their own bike on the website by choosing the frame size, colour, seat, rims and handle-bars. As well as the special edition classic Cooper Racing Green, frames will come in metallic blue, silver, gloss black or white. Each frame will be numbered and each bike will be issued with a card that details the purchase and allows customers services to log any queries or problems.
This iconic British branded hand-built road bike will be available from www.cooperbikes.com. Priced from £299, the bikes will be delivered within three days of order.
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For further information, please contact:
Lewis, Gavin or Sarah on 0207 861 2525 / 07717 348 165
