Dublin based company Soapods has appointed Resonate to build brand awareness of it’s eco-friendly washing product derived from the soapnut tree.
Resonate will build both trade and consumer awareness of the brand through day to day media relations as well as implementing creative PR initiatives.
Soapods director, Penny Morgan, said “With climate change and green living so high on the media agenda, we feel now is the right time to build our brand through targeted communications. We look forward to working with Resonate to build awareness of Soapods and generating more interest in eco-friendly living,’
Michael Frohlich, Resonate MD commented “We’re excited to be working with Soapods at a time when consumers are increasingly more aware of climate change and looking for ways in which they can do their bit for the environment. We are also currently working closely with the rest of the Chime Communications group to become carbon neutral by the end of the year. Our work with Soapods is certainly helping us to realise just how important climate change is.”
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For more information please contact Michael Frohlich or Liz Lloyd at Resonate
Tel: 020 7360 7878 or visit www.resonate.uk.com
