Following a review of agencies, Resonate will be launching a new UK motor insurance product for Hiscox, the international specialist insurer.
The activity will help position the policy for high net worth individuals in aspirational lifestyle media and continues a consumer lifestyle direction focus for Hiscox. Sarah Street will be leading the team on the account, who will working for the Group Communications Director Jennifer Crowl.
Hiscox is already a leading provider of home and contents and fine art insurance for the HNW sector. The move into motor enhances their offering, giving customers a single insurance solution for their personal property.
Sarah Street said, ‘We’re delighted to have the opportunity to work on such an excellent project. With 2008 being coined as a year of revolution for the wealth/luxury industries, and an estimated 500,000 HNWI residing in the UK(1), it will be an exciting time to develop a consumer facing story.’
Resonate intends to communicate the essence and epitome of the Hiscox brand to consumers, thereby reinforcing Hiscox as a luxury service in a relevant lifestyle medium.
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Sources
1 Merrill Lynch Capgemini 2006
For further information about Hiscox or Resonate, please contact Resonate PR:
Abbie Cohen – Acohen@resonate.uk.com or 020 7861 3815
Kim Power – Kpower@resonate.uk.com or 020 7861 2430
