Good Relations Consumer has been appointed by Roland keyboards to launch the new Video Interactive Multimedia Application (VIMA) keyboard, a revolutionary entertainment system which enables users to put their own choice of images to their own choice of music.
Launching at the Autumn Ideal Home Show, 6-15th October, the VIMA keyboard is targeted at a 55+ demographic and is easy to use for both inexperienced and accomplished musicians.
The project will be implemented by consumer division’s lifestyle and entertainment team. A robust media relations campaign is planned to showcase the VIMA keyboard to target media in order to explain the products ease of use and how the new system makes sharing music and images fun.
Good Relations Consumer will be reporting to Product Manager, Sean Montgomery, “The VIMA is an exciting product launch for Roland and through the work that we have already undertaken with Good Relations in previous years, we were happy to bring them on board with this special project.”
Roland keyboards was a retained client for Good Relations from 2001 until 2004
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For more information please contact Christine Morgan at Good Relations on 020 7861 3130 or email cmorgan@goodrelations.co.uk
