Following a competitive tender process, Bell Pottinger North has been retained by one of the UK’s leading roof tile manufacturers, Sandtoft Roof Tiles Ltd. The win caps a successful start to 2008 for the company’s planning, property & construction practice, which has tripled in size since its inception two years ago.
With a workforce of over 400 people operating from 14 production plants across four sites, Sandtoft is one of the industry’s best-loved brands with a long-standing reputation for design and innovation. The company recently joined Austrian clay specialists – and European market leaders – Wienerberger plc. Representing Wienerberger’s UK roofing operation, Sandtoft has added the Koramic portfolio of roof tiles into its extensive range, providing specifiers and contractors with an unparalleled product and service offering.
Bell Pottinger North will work with the Sandtoft marketing team to deliver ongoing reputation management, a proactive media relations campaign and a highly targeted thought-leadership programme in the months ahead.
Commenting on the appointment, Nick Oldridge, Sales & Marketing Director of Sandtoft, said: “We were looking for a team that had established credentials in our sector, with a demonstrable record of success in media relations. In addition, we needed a partner that understood the commercial imperatives driving the business – particularly in view of the recent media reports on the so-called ‘slump’ in the building sector. The Bell Pottinger team has a dynamic, results-driven approach which fits well with our corporate culture and we look forward to working with them.”
“Sandtoft has a great reputation,” added BPN director Deborah Garritty who will head up the account team, “and we believe we can help to maintain and enhance the company’s competitive edge by actively managing that brand. By combining the creativity and product innovation of Sandtoft with the financial and technical strength of Europe’s leading brick and tile manufacturer, the combined business is a clear market challenger determined to make its mark on the industry – and in the marketplace - in the year ahead.”
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Press contact:
Debbie Garritty, Director at Bell Pottinger North
01625 506444 or email dgarritty@bellpottingernorth.co.uk
Notes to editors
Bell Pottinger North, part of the Bell Pottinger Group – voted number one in PR Week’s league tables for the last five years - was established in July 2004. It has offices in Manchester and Liverpool. For more information please visit www.bellpottingernorth.co.uk.
