Last week saw the launch of a new series of TV ads for MORE TH>N, created by SFW.
The 30 second DRTV ads push MORE TH>N’s motor, home and pet insurance products and use a new animation technique where the graphics of the commercial are driven by the music and voiceover through a sound reactive platform.
To maximize the impact of the technique the ads are set against iconic music tracks from the likes of Simple Minds, Jerry Rafferty and Queen. Julian Barrett has been retained for another year as the smooth and calming voice of MORE TH>N.
The ads will be supported by outdoor, direct and online campaign elements.
Pete Markey, MORE TH>N’s Marketing Director is quoted as saying “The market has continued to shift so we’re not just fighting for share of voice in the direct market, we’re also creating a point of differentiation in our brand and product offering that makes us more attractive on the aggregator sites. The latest evolution of this campaign continues to cut through”
The direct work was created by award winning team of Rosie Boon and Hannah Wallis using TV production house MPC.
ENDS
For more information please contact Ben Stephens at SFW on 020 7592 7500 or visit www.sfwlondon.com
SFW is the Direct Marketing agency that creates strategies and campaigns to inform, entertain, provoke, delight and engage in order to add to the bottom line.
We strive for simplicity because we know that simple thoughts flow much more easily across all the media channels we use: DRTV, direct mail, digital, print, press and radio.
We’re fighting hard to resurrect outstanding writing skills in agencies because mediocre ones have quietly and steadily diluted campaign effectiveness.
And we get particularly heated about customer campaigns that fail to recognise the customer in us. Don’t you?
Recent activities include:
• More Th>n being named Direct Brand of the Year at the Precision Marketing Awards. Sales up 20%. Cost per sale down 20%
• Developing pan-European CRM and e-CRM campaigns for both Callaway Golf and The Rocco Forte Collection
• Re-launching the House of Fraser ‘Recognition’ loyalty programme
• Launching The New Football Pools alongside five other Chime group agencies
• Being appointed to Visa’s European Agency roster and RSA’s Global roster
