More Th>n is targeting white van man by urging drivers to ‘show the love’ to their vehicles, in a new direct mail campaign to promote the company’s van insurance products.
The drive, devised by Stephens Francis Whitson, highlights how in many cases van drivers use their vehicles as their office and as something on which their livelihood depends.
Calling on drivers to ‘stand by your van’, the direct mail campaign encourages owners not to wait for their insurance renewal date, highlighting how they could save up to £121 compared to rival insurers. It is being sent to a section of the More Th>n prospect file.
The mailing also features More Th>n branded window stickers, including “stand by your van”, “my other van is a van” and “I love my van” in order to “show how much your van means to you and your business”.
More Th>n Marketing’s Kathryn Weaver says: “It’s very easy to forget how much these small business owners rely on their van. This communication shows a real empathy with our audience and demonstrates that our insurance really is there to cover them fully against any eventuality, ensuring their business can continue to operate and their livelihood not suffer should anything go wrong.”
ENDS
Notes to editors:
Stephens Francis Whitson is part of the VCCP Partnership. The agency was founded in 2005 by Ben Stephens, Neil Francis and Chris Whitson, and clients include RSA, Southern Railway, Aviva Investors, The New Football Pools, QVC and The O2. www.sfwlondon.com
For more details contact: Charlie McKelvey, McKelvey Ink 07967165619 or charlie@mckelvey-ink.com
