More Th>n Business is urging existing customers to ‘spread the word’ about the company’s insurance products by tapping into the business mindset of giving personal recommendations.
Rather than leading on the traditional incentives based approach, a direct mail campaign, devised by Stephens Francis Whitson, promotes the fact that word of mouth is the best way to grow a loyal customer base – no matter what size the business.
The strapline “like all businesses, word of mouth means a lot to us”, is designed to show More Th>n recognises everyone has the same concerns and considerations around growing their company.
Featuring business cards which customers can pass onto their own contacts, the mailing, to existing More Th>n business customers, also offers £30 worth of high street vouchers to both parties as an additional incentive.
Nicola Noakes, More Th>n Business marketing manager says: “We wanted to challenge the usual perception of member get member and create a pack which really demonstrated to our customers that even though we may be a big company, their business and their recommendations to friends and colleagues is very valuable to us and not taken for granted.”
ENDS
Notes to editors:
Stephens Francis Whitson is part of the VCCP Partnership. The agency was founded in 2005 by Ben Stephens, Neil Francis and Chris Whitson, and clients include RSA, Southern Railway, Aviva Investors, The New Football Pools, QVC and The O2. www.sfwlondon.com
For more details contact: Charlie McKelvey, McKelvey Ink 07967165619 or charlie@mckelvey-ink.com
