QVC the television and online shopping channel is continuing to develop its customer communications strategy with direct marketing agency Stephens Francis Whitson.
After the successful launch of the new welcome pack at the end of 2008, SFW have gone on to expand the customer journey strategy beyond the initial welcome, focussing on encouraging repeat purchase and loyalty.
The new communications target recipients through purchase behaviour triggers and continue to demonstrate the wide range of high end products QVC has to offer.
Sophie Weeden, Account Director at SFW says, ‘By creating a comprehensive customer journey focussing on education and reward, QVC can continue to grow its active customer base with loyal and valuable customers.’
Paul Turner, QVC Marketing Manager adds, ‘SFW are continuing to demonstrate their core understanding of CRM by delivering a suite of communications that focus on targeting the right customers at the right time, with the right message.’
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For more information please call Ben Stephens, Managing Partner at SFW on 020 7592 7500 or visit www.sfwlondon.com
