Following the recent appointment of VCCP Partnership to handle its trade advertising Microsoft have produced a direct marketing campaign highlighting their cross platform expertise.
This campaign was targeted to key media planners responsible for brands which have a skew towards a young male audience. The mailing, developed by SFW, features a personalised car number plate which was bespoke to each recipient, driving them to a campaign microsite where a showreel of Microsoft’s capabilities can be viewed.
Karen Smith, Trade Marketing Manager stated, “the campaign has been a success, we’ve even had clients who didn’t receive the mailing asking if they can get one, that doesn’t happen very often.”
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For more information contact Ben Stephens at SFW on 020 7592 7500.
