SomeOne has designed the new brand identity and printed communications for The Lakes by Yoo, an exclusive range of super-luxury properties situated on a series of private lakes in the Cotswolds.
The properties have been developed by Yoo, the design led property company founded by Manhattan Loft Company founder John Hitchcox and Philippe Starck, and feature interiors designed by both Starck and Jade Jagger.
SomeOne's co-founder and creative Director for this client, David Law said "The lakes are exclusive, they are luxurious, but unlike other lux living opportunities, they have a lightness of touch and wit running through their design. Many of the items we have design so far carry this wit through the way they interact with their audience"
Featured below is the invitation sent out to potential buyers to attend one of the many exclusive invitation only events at the venture.
SomeOne won the branding of TheLakes without pitch and continue to work with them as their brand guardians.
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Editors Notes:
About SomOne:
- SomeOne is a branding and design practice dealing with the creation and recreation of brands big and small.
- SomeOne is founded by three award-winning creative minds
- David Law, (Cadbury's, American Express, Seagrams)
- Simon Manchipp (British Airways - Go, Heineken, SkySports)
- Gary Holt (Creating the O2 brand, BBC, Sainsbury's)
- SomeOne rebrands organisations at a point of change and creates new brands. Unusually, we are founded and run by Designers, so our clients get the very best creative results when it comes to managing their reputations. Ultimately, we create brands that people want more of. Brands that are different, so clients can own their market.
- SomeOne is work with The O2, London's largest entertainment centre. The international launch of Heinekens first soft drink. We've recently refreshed SkySports on screen branding. We're working with Aviva on their new brand while working across the financial sector for clients such as Lazard, Flemmings and HSBC. SomeOne has recently completely rebranded holiday company Mark Warner and has begun to orchestrate the rebranding of retail giant New Look.
For more information please call Gary Holt at SomeOne on 020 7613 1568 or visit www.someoneinlondon.com
