Bliss, the special care baby charity has appointed Stephens Francis Whitson as their first dedicated direct marketing agency. Bliss has recently undergone a re-branding programme to highlight the work they do for all babies in the UK born too soon, too small or too sick and will work with SFW to raise the profile of their charity among NHS staff in all 228 neo-natal units in the UK, as well as embarking on a number of fundraising initiatives. In their first work for the charity, SFW have developed a direct mail campaign focused around the idea of ‘help is at hand’ which aims to highlight the work that Bliss do and how this extends to helping health care professionals and neo-natal units.
Founded nearly 30 years ago, Bliss is dedicated to ensuring that babies survive and go on to have the best possible quality of life. They do this by providing practical and emotional support for families during an extremely difficult time, so they can give the best care to their babies. They also fund ground-breaking research, campaign for essential change within government and the NHS, as well as providing training and support for healthcare professionals.
Commenting on the appointment, Andy Cole, CEO of Bliss said “We have recently done a great deal of work on our brand and positioning to bring our public face up to date with the work we now do. We are delighted to be working with SFW to help spread the word and, ultimately, ensure the best outcomes for babies born sick or premature.”
Victoria Lordan, Account Director at SFW, adds “We are extremely pleased to be working with Bliss. The whole team strongly supports the work they do and are keen to help ensure people know about it.”
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For more information please contact Ben Stephens at SFW on 020 7592 7500 or visit www.sfwlondon.com
Notes to Editors:
Stephens Francis Whitson was founded in 2005 as a joint venture between Chime/VCCP group and Ben Stephens, Neil Francis and Chris Whitson. The direct marketing agency’s clients include MORE TH>N, Morley Fund Management, Rocco Forte Hotels, Capital One, QVC.
