Young Crystal Palace football Stars have been given a boost as the 2009/10 season begins as the Texaco brand’s Star Rewards Crystal Palace Group Loyalty Scheme launches to benefit the Club’s youth development program with the help of VCCP.
All Eagles supporters are being invited to take part in the scheme which offers fans the opportunity to support Crystal Palace’s Academy simply by filling up at Texaco service stations. When fans join the scheme they will be given a Crystal Palace branded membership card to use at Texaco service stations. Every time fans make a purchase and swipe their card they’ll earn Stars which will go into a group kitty. The Club can then convert the Stars into money that’ll go straight into funding the Academy programme, its players and facilities.
VCCP have created the communications for the scheme which includes mailing packs for CPFC season ticket holders & members, joint branded loyalty cards, a website that will give members and insight into what goes on at The Academy and a range of POS for in and around CPFC.
The scheme also see’s Texaco become the shirt sponsor of Crystal Palace’s under 18’s team who will be playing in the FA Premier Academy League and the FA Youth Cup throughout the season.
“This is a great way for fans to back local grassroots talent and help secure the future of Crystal Palace. Youth development is a vitally important part of the Club’s ongoing success, hence the reason that Texaco and Crystal Palace Football Club have teamed-up to create this unique Loyalty Scheme,” Mandy Hodson, Chevron’s Manager Brand, Europe, commented.
“The Eagles’ Youth Academy is renowned for its exemplary contribution to football, producing players such as Nathaniel Clyne who was named Young Player of the Year 08/09. It’s that kind of success that makes you realise how important the Eagles Youth Academy is to the Club,” she said.
Crystal Palace FC vice chairman Dominic Jordan added “We are delighted to have partnered Texaco in this exciting project and welcome them as our main sponsor for the under 18’s. With this sponsorship we have an affinity scheme where supporters can really get involved with the Academy”
Fans are set to benefit too, through monthly money-can’t-buy prizes for the individual who collects the most Stars, whilst any member will have the chance to win a quarterly prizes simply by swiping their Star Rewards card at least once. Prizes include hospitality boxes at Crystal Palace games, invitations to watch training sessions and an annual grand prize of a season ticket.
Anyone interested in joining the Group Loyalty Scheme should visit www.starrewardsgrouployalty.co.uk where you can register for the scheme and find out regular news and exclusive updates on the Eagles’ Youth Academy. Fans can also use the website to see how many pounds have been contributed so far.
Creds
Project name: Star Rewards Crystal Palace Group Loyalty
Client: Texaco
Brief: Star Rewards Group Loyalty - Championship
Creative agency: VCCP
Agency Producer: Jo Russell / Nick Wale
Copywriter: Andy Mancuso
Art director: Ravi Beehary
Planner:
Media Agency:
Media planner
Media Spend:
Production Company:
Director:
Post-production: Audio post-production:
Exposure:
- ENDS -
For further information please contact Sarah Adamson, Marketing Manager, VCCP on 07709 484636 or 02075 927478.
Editors Notes:
An integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.
VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact. Clients include O2, Comparethemarket, Muller, COI, and London Olympics 2012.
The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning Muller Fruit Corners business
• Creating the most talked about campaign of 2009 with comparethemarket.com’s launch of Aleksandr the meerkat
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search
