The first activity of an initial nine month test phase will break in September and will focus on the opening of two new Rocco Forte hotels; Le Richemond in Geneva and The Charles in Munich.
Commenting on the appointment Caroline Frankel de Rosnay, Brand Marketing Director said; “Firstly, we want to increase the number of our customers who are staying at multiple hotels across the collection. We also expect a focused CRM strategy to generate significant incremental income. SFW impressed us with their proven CRM experience and grasp of our brand and our business. I look forward to working with them.
Chris Whitson, Planning Partner at SFW said, “With most other chains of hotels you know what you’re going to get. They all look exactly the same. Each Rocco Forte Hotel is a totally different experience and each individual hotel has been designed to match its surroundings. We want to create customer communications that reflect the individuality of each property and encourage customers to try them all”.
Rocco Forte Collection have recently invested in a dynamic marketing database linked to their booking system which makes it possible to create relevant and differentiated communications for their customers based on their behaviour.
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For further information contact Ben Stephens at SFW on 020 7592 7500 or visit www.sfwlondon.com
SFW is part of the VCCP Group which is owned by Chime Communications plc www.chime.plc.uk
