Trebor is launching a new sugar free mint with an Extra Cool centre with a poster campaign through Vallance Carruthers Coleman Priest, VCCP from the end of July.
There are three executions, each depicting a penguin using a power-tool or pick of varying description to pierce the outer coating to release the inner Extra Cool centre, accompanied by the strap line ‘Unleash the Extra Cool Centre’.
The campaign will run on 6 sheets, tube card panels and limelights, and will be supported by a national sampling initiative with the Metro newspaper.
Louisa Fielding, account director at VCCP says: “The campaign is targeting commuters on the go and is therefore based around train and tube stations. The executions highlight the uniqueness of the new product in a way that’s both engaging and also gives consumers a call to action.”
Going live on 17th July the Metro sampling initiative will include adverts, competitions and free samples.
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For more information contact Louisa Fielding at VCCP on 020 7592 9331 or visit www.vccp.com
