The deals, brokered by Fast Track, the market leading sports events, communication, consulting and rights marketing agency, are sure to further enhance the profile of the inaugural event and with just under three months remaining until competition begins at the Manchester Velodrome, more commercial opportunities still exist.
The deals announced today are as follows:
Highland Spring, Highland Spring water is drawn from a catchment area in Scotland which is completely free from pesticides and pollution. No building, habitation or farming is allowed in the 2,000 acre area so that every drop is as pure as nature intended.
Pentagon Group, will be supplying the riders and organisers with a superb range of Vauxhall and Saab cars, as well as a number of Vauxhall commercial vehicles.
Marc Hope, director of Rights Marketing at Fast Track, said: "We are pleased to have brought both the Pentagon Group and Highland Spring into the World Cycling Championships and to have assisted the Championships on the commercial side. Cycling is at such a high in Britain right now and these companies will be taking full advantage of this major five day festival. There are still opportunities with the event, which features an unprecedented 13 hours of BBC coverage.”
Britain will be defending the seven world titles that they won at last year’s championships in Palma, Mallorca. Bradley Wiggins won two gold medals in the pursuit and team pursuit, Chris Hoy doubled up in the Keirin and 1km time-trial and Victoria Pendleton, female athlete of the year as voted for by the Sports Journalists Association, spectacularly got a hat-trick of gold medals in the women’s sprint, Keirin and team sprint events.
The UCI Championships organiser, Alan Rushton, is equally pleased that both Highland Spring and Pentagon are supporting the championships.
He said: “It is excellent to have strong brands with us during the championships. Riders, officials and media will all be able to enjoy their spring water over the five day event.
“A world class event also requires world class back up and that’s what we have got from the Pentagon. Transportation is a key part of any world championships. Pentagon vehicles will be transporting hundreds of athletes from over 30 countries during the five day championships in Manchester. The riders have tight training and racing schedules and nothing can be left to chance with gold medals at stake.”
Claire Wilson, marketing manager for Highland Spring, said: “The UCI Track Cycling World Championships are a fantastic platform for driving enthusiasm about sport and encouraging people to get active. Cycling is the second most popular sport in Europe and people have the opportunity to cheer on some of the world’s greatest athletes at this inspirational event.
“Staying hydrated during sport and exercise is essential for best performance and as the UK’s leading producer of bottled water, Highland Spring is proud to be the official water supplier to the UCI Track Cycling World Championships.”
And Pentagon Oldham Branch Manager, Rob Schofield added: “‘We are very proud to be involved in this prestigious event, providing transport to world-class athletes, and we are delighted to play our part in what promises to be a fantastic 5-day event for Manchester.”
Ends
Tickets for the event are now on sale.
For more information Simply visit www.worldtrackcycling.com and click on ‘tickets’ to be directed to the dedicated Ticketmaster event page. Tickets can also be obtained by ringing the special World Championships hotline on 0871 230 2621. International visitors can call +44 208 616 5114.
For sponsorship enquiries, please e-mail William.jenkins@fasttrackagency.com or +44 (0) 7862 286 579.
Notes to Editors
Fast Track
Fast Track is one of the leading sports events, communication, consulting and rights marketing agencies.
The agency creates award winning, world class sponsorship programmes and events for our clients across a multitude of sports – football, athletics, rugby, rowing, swimming, sailing, golf and disability sport.
Fast Track work across a wide portfolio of clients including Heineken, Land Rover, Lucozade Sport, MMC, UK Athletics, the National Lottery, Sainsbury’s, Camelot, Polar, JCB and Group 4 Securicor.
Fast Track has recently become part of Chime Communications plc, the marketing services group chaired by Lord Bell.
For more information, please visit www.fasttrackagency.com.
