O2 is unveiling the next version of its “The Walk” advertisement, featuring legendary US rock band the Foo Fighters. The ads show artists walking towards stage moments before they step out to their excited fans.
For the first time this ad moves away from the typical back stage walk we’ve seen in previous executions. In this ad we follow Dave Grohl as he walks through his home to meet his band members in his garage. He hits the button on the garage door remote and as the door rises it is revealed that the Foo Fighters are actually on stage.
VCCP developed the campaign with media buying by Zenith Optimedia.
Tickets to the Foo Fighters gigs, at the Milton Keynes Bowl on 2 and 3 July 2011 go
on sale to O2 customers at 9am on 3 November, a whole 48 hours before they go on
general release. Fans of the platinum selling US band can send a text or register on the O2 Prioritywebsite for their chance to buy tickets before anyone else.
Simon Freedman, Head of Sponsorship at O2, said: “not only do our customers
benefit from Priority Tickets to gigs at The O2 and O2 Academy venues, they also get
Priority access to major acts like the Foo Fighters at a range of non-O2 branded
venues across the UK.”
Dave Grohl, Foo Fighters frontman, said: “Talking about forthcoming shows, these
things never seem real until the lights go down and you see the audiences faces for the first time. It is such an incredible feeling, I can already imagine the energy.”
ENDS
For more information please contact Stephanieb@vccp.com
Credits
Creatives: Dave Grohl, Keiran Knight, Veriyan Prigg
Creative Director: Darren Bailes
Producer: Olly Calverley
Planner: Nick Geoghegan
Account Director: Cade Heyde
Clients: Ed Pellew, Jasmine Skee
An integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.
VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact. Clients include O2, Comparethemarket, Muller, COI, and London Olympics 2012.
The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
• Winning Marketing Week’s Magazine Agency of the Year 2010
• Winning Marketing Magazine’s Creative Agency of 2009
• Being shortlisted by Campaign for Advertising Agency of the year and Digital Agency of the year – the first agency ever to make both lists
• Comparethemeerkat.com winning ‘Campaign of the Year’ in Campaign, Marketing and comparethemarket.com being awarded ‘Brand of the Year’ by the Marketing Society.
• Creating social communications agency, ICON, to combine the best of advertising, digital and PR
• Launching VCCP Health to bring the VCCP approach to creativity and brand strategy to the world of pharmaceuticals
• Expanding our international offering: the Berlin office continues to grow and we’re opening our Czech office shortly
• Helping O2 reach their highest ever levels of consideration - working on brand extensions such as O2 money and O2 family as well as continuing to evolve the phenomenally successful Priority scheme for O2 customers
• Creating the Government’s high profile Alcohol Harm Reduction and Sexual Health campaigns
