VCCP has been appointed by Telefónica O2 Ireland to develop a major through the line marketing campaign to raise awareness of Priority Ticketing at The O2 in Dublin and to encourage more customers to sign up and register their preferences.
The campaign, which started with 10 second teaser TV ads on 7th May, went live on 15th May across national TV, print, BTL and online media.
The TV ad highlights how incredible the experience of a live gig is: the sense of being there, the sense of belonging, the sense of losing yourself in the moment. But the most important thing about life music is being able to share the great moments with your friends. Click the following link to view:
http://www.youtube.com/watch?v=qrjE8fEzG6g&feature=channel_page <http://www.youtube.com/watch?v=qrjE8fEzG6g&feature=channel_page>
Credits:
Project name: Priority
Client: O2 Ireland
Brief: Launch of O2 priority ticketing
Creative agency: VCCP
Agency Producer: Bradley Woodus
Copywriter: Andy Mancuso
Art director: Ravi Beeharry
Planner: Sandra Pombo
Account Director: Roman Jud
Media Agency: Mediavest
Production Company: Partizan
Director: Nima Nourizadeh
Post-production: The Mill
Audio post-production: Wave
Exposure: national (ROI)
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For more information contact Michael Sugden, Managing Partner at VCCP on 020 7593 9331 or visit www.vccp.com
