Aer Lingus has appointed VCCP to announce their new low cost routes from London Gatwick to Europe.
This is the first ever UK mainland to Europe hub from Aer Lingus, Ireland’s European low cost carrier and will be signalled with a new heavyweight UK campaign created by VCCP.
The campaign will break in January and consist of TV, outdoor, press, radio and digital with the focus on promoting low price (as little as £19.99) and destinations (Malaga, Faro, Nice, Zurich, Munich and Vienna) with the Aer Lingus brand embedded throughout.
VCCP’s appointment comes on the back of their successful UK to EIRE and Belfast campaign for Aer Lingus with its strong visual identity.
Charmaine Duffy, European Marketing Manager at Aer Lingus stated ‘This is a great opportunity to grow our business and cater for a wider UK audience as we compete with leading UK low cost airlines to key European destinations’.
VCCP Director, Cliff Hall added: ‘It’s an indication of the strength Aer Lingus has to take the role of Europe’s low cost carrier and testament to the ability the brand has to offer quality, destination at such a low cost. The campaign will be unmistakably Aer Lingus.’
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For further information please contact Cliff Hall, Director at VCCP on 020 7592 9331, Sarah Adamson, Marketing Manager at VCCP on 07709 484636 or visit www.vccp.com
